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Spotted on the Victoria line of the London Underground
(lemmy.blahaj.zone)
subvertising (noun)
The use of parodies of corporate and political advertisements in order to make an ironic statement.
Steel sharpens steel is largely manosphere nonsense. Add the virtue signalling call out and you're halfway to a silence-the-folks-I-ostensibly-agree-with-via-criticism-of-their-tactics bingo.
If it were true that folks don't respond to pithy statements and emotionally driven discourse, politics would look like a bunch of Al Gores with competing powerpoints. It sure as hell does not.
Is this sign going to change the mind of a bigot? No. Might it signal to them that many folks are tired of hearing their bullshit? Yes, especially for the less virulent among them. Might it make a trans person riding the train in a society that increasingly feels like it's closing in to deny their very existence feel better and less alone? Abso-fucking-lutely.