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this post was submitted on 06 Jul 2026
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A/B testing without consent is unethical. This doesn’t fly in any scientific fields, yet the technology industry doesn’t think twice about experimenting on users without consent.
What a load of bollocks.
Nobody owes you anything, especially if it's a free service. And A/B testing is pretty much the only way to get reliable results on how a feature may shape user experience.
Or would you rather companies just delivered features without any care how it affects users?
I think it's a bit of a stretch to consider A/B testing under the same umbrella as subjecting somebody to a scientific study. A/B testing can be selling different products in different stores or trying different pricing strategies. There are certainly shady things you can do with A/B testing, like trying out dark patterns, but require consumers give consent for any kind of market experimentation?