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Apple raises prices on Macs, iPads, and more by hundreds of dollars
(www.theverge.com)
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this post was submitted on 26 Jun 2026
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Apple users are the least likely segment to stop buying the product even if they increase price by 500$. "Expensive and exclusive" is part of the brand.
That’s why the MacBook Neo is putting up numbers, because it’s expensive and exclusive. /s
IME Apple phones often end up cheaper over the life of the device because they get updates for 5+ years. Not everyone needs a Pro with maxed out specs. They’re hardly exclusive, either; have you seen how common they are? Every other person in the states has an iPhone. They’re often giving them away with cell phone plans. Getting a previous gen iPhone is probably one of the best values because it’s still fast and will be supported for years to come, but it’s significantly discounted.
To be fair that's a pretty new development along with the M series chips. Before then Apple stuff has always been the more expensive and overpriced choice.
Than what? A Dell XPS costs just as much. As a bonus it throttles just as much as the Intel machines.
I love my 600USD m4/16GB/256GB air sooo much. Last Mac I got was a 15” pro for like 2500USD 15 years ago and it still runs great (maxed out ram and added an SSD tho). I’ll keep this air forever, and it murders any other laptop at 600 dollars hahaha. Looks like I snagged it at a perfect time.