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[-] 4am@lemmy.zip 31 points 1 month ago

Dang, was just seeing a bunch of YT vids popping up about this, how it was going to be big if true.

If they are really a fraud, how did they think they wouldn’t get caught??

[-] ExcessShiv@lemmy.dbzer0.com 53 points 1 month ago

They didn't need to keep it secret forever, just long enough to grab more money.

[-] SaveTheTuaHawk@lemmy.ca 17 points 1 month ago* (last edited 1 month ago)

If they are really a fraud, how did they think they wouldn’t get caught??

That's how Ponzi schemes work. See this thing?

Under $50,000! All carbon fiber! Solar powered! 1,600 km range!

This thing has been vaporware since 2009, company started 20 YEARS AGO -4,000 suckers signed up.

It went chapter 11 in 2011.

Bought by a Chinese company, " company stated it would manufacture 5000 vehicles by the end of 2012".

total to date: 0.

On December 8, 2020, the company presented a driveable prototype and started accepting reservations. By December 14 the company had over 3000 refundable preorders for $100 each. Aptera released its 2021 annual report in May 2022, stating they had 103 employees and over 18,000 reservations for their solar electric vehicle. By mid 2022, the company raised a total of $40 million, planning to get to production by the end of the year.They acquired three buildings in Carlsbad, California, with a combined space of over 100,000 sq ft (9,300 m2). In November 2022 Aptera announced they have redesigned the structural components of the vehicle, and it requires more funding before they can get to production.

total to date: 0.

Aptera announced in April 2025 the company raised a total of $130 million through crowdfunding and $10 million from other investors, and the company requires an additional $60 million before it can start low-volume production.

total to date: 0.

Aptera announced in March 2026 it has raised a further $17M, and plans starting low-scale production no earlier than March 2027 pending raising a further $50 million.

It just goes on and on and no one is questioning the utter bullshit claims of range and solar charging and the lack of a single vehicle in 20 years.

https://en.wikipedia.org/wiki/Aptera_Motors

But when Elizabeth Holmes did this...straight to jail.

Now in 2026, there are serious safety concerns about vehicles that look like cars but are actually motorcycles. There is a Federal bill to ban these on the table.

[-] not_IO 1 points 1 month ago
[-] ImgurRefugee114@reddthat.com 12 points 1 month ago
[-] ChicoSuave@lemmy.world 5 points 1 month ago

That doesn't work for products

[-] ImgurRefugee114@reddthat.com 13 points 1 month ago

No no no sorry: fake it (products) until you make [off with] it (investor's money)

[-] LordMayor@piefed.social 9 points 1 month ago* (last edited 1 month ago)

It actually has a lot of times. Make lots of promises, take investor money, show “working” prototypes, release nothing.

Sometimes, they even get away without lawsuits or criminal charges.

There’s even a word for it: vaporware.

[-] ExcessShiv@lemmy.dbzer0.com 4 points 1 month ago* (last edited 1 month ago)

It's basically the entire business model of kickstarter et al. to facilitate these scammers...

[-] Soggy@lemmy.world 5 points 1 month ago

I've had a few projects through Kickstarter face delays over the years (once for Covid, definitely don't blame them for that) but nothing that turns into actual fraud. I know they happen, and it makes the internet news when it does, but calling it "the entire business model" is wildly cynical at best.

As with any investment, don't go in blind. Look at who's behind the idea and their experience and values.

[-] muusemuuse@sh.itjust.works 7 points 1 month ago

If you find out about something through YouTube ad, that’s all the proof you need that it’s a scam

[-] smh@slrpnk.net 2 points 1 month ago

What I don't understand is YouTube showing me constant ads for something I've already bought and like. I'm not buying more earplugs, compression socks, and sports shorts any time soon.

[-] muusemuuse@sh.itjust.works 3 points 1 month ago

Marketing people are dumb. Their entire major is about the misrepresentation statistical data. Convince the guy paying you the ads work and wont doesn’t matter if they don’t.

[-] StealthLizardDrop@piefed.social 4 points 1 month ago

If they need to advertise to promote their product, its trash

this post was submitted on 09 Jun 2026
727 points (100.0% liked)

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