Not pop. Correct.

A lot of the managers aggressively pushing AI have little or no understanding of it themselves. They just hear of a technology that can make a human more productive by doing most of the work for them. So absolutely that's worth a ton of money. It's why many companies are encouraging if not demanding employees to start using AI- because in their mind, one employee fully utilizing AI can do the work of two standard employees. Of course they believe this because they've never actually had to use the damn thing themselves and thus don't realize it doesn't do all the work for you. Or worse they think it does and your wonderful code base turns into spaghetti.

Side note- A few companies even had leaderboards for who was using the most AI tokens. This led to 'tokenmaxxing', trying to consume as many tokens as possible to prove you are adopting AI. Things like 'Write unit tests for our company code base, then refactor the code base. Spin up an instance of Claude and another of ChatGPT to each generate unit tests of the old code and run them against the new code, then run the tests against each other to check each other's work, submit full debug output to another instance of gpt 5.5 that will check for hallucinations... Keep that query going for a few paragraphs and you'll have an army of AI workers all checking each other's work while producing zero productive output but costing a fortune to run.