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this post was submitted on 02 Jun 2026
745 points (100.0% liked)
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DuckDuckGo gains traffic not because it somehow gotten better recently.
Google entered heavy enshittification stage and honestly... it's sad to watch.
There is a good article about how it happened: The Man Who Killed Google Search by Ed Zitron
google has been in heavy enshittification for going on a decade now.
Honestly you could make the argument that its been on the enshittification slide since they tried to expand out from just being a search engine company.