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Meta launches subscriptions for Instagram, Facebook, and WhatsApp
(techcrunch.com)
This is a most excellent place for technology news and articles.
For some types of businesses, particularly smaller ones, IG is literally a critical part of marketing. SEO alone often doesn't cut it, if Google also takes into account activity on other platforms, and even then a majority of website activity comes from people seeing posts on Instagram.
No clue how the most recent enshittification affects that, but I doubt the core recommendation logic will have changed radically.
It's fucked, but the tech corps sucking off each other makes self-employment hard if you don't play their games.