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Meta launches subscriptions for Instagram, Facebook, and WhatsApp
(techcrunch.com)
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this post was submitted on 01 Jun 2026
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I didn't realize it was that high- im seeing that the average is around $15 a month, but I'm sure there are whales that hit that $600/mo
The problem is that only your heaviest users are going to pay to remove the ads, so it doesn't make sense to price the subscription at any sort of average user. You need to slide the price point way up the distribution just to break even.