Well this is likely another step toward eliminating it altogether. Clearly they won't sell many, if any, at that price point, which is egregiously expensive, and will use that as justification to end it altogether, including for those of us who have long been such a paid member (I got a lifetime Plex Pass when it was $50 back in like 2009 or 2010, whenever they first began the program). And they'll act like they have no choice.

I suppose I need to set up Jellyfin and start looking at how best to convert family I have connected.