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They did the maths
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That's only because they use less plastic and have a lot more tiny Lego pieces and that drives the price down of those tiny pieces.
The price per kilo (true price), however, has grown by over 50% (after adjusting for inflation) I.e. Lego is giving you less while making more profits. They're not good guys, they're the same as all greedy corporations.
They did a very clever trick by making the pieces smaller/lighter while still charging people the same amount.