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this post was submitted on 24 Apr 2026
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90s and 00s era were pretty wild with advertising.
The 32x had some interesting ads:
French ad for the 32x:
SEGA did what Nintendidn't.
Or, I guess, Sega did what Nintendalsodid.
What Nintendidn't [yet], because that DS ad is a lot more recent and I don't remember Nintendo itself having anything quite that risque in the '90s.
This reply is offensive. We both went to all that work and you didn't even have the decency to say "What Nintendidn'tyetbecausethatDSadisalotmorerecentandidon'trememberNintendoutselfhavinganythingquitethatrisqueinthe'90s."
The French magazine ads for tech in the 1990s were absolutely wild
Nice, not SEX but 32X.
There's no way that's a real Nintendo ad.
I remember seeing it in Nintendo powers because that was the day I learned I was stupid
I think your response is deadpan, but just to be clear, there's no way that's real. I can be convinced by someone creating a properly faked Photoshop of it in a real magazine, however.
I wonder how much of that came from being a time when the 'parental advisory' type content was starting to become more common, but people's content was also still pretty compartmentalized.
Shows for kids where on at certain times on certain days, and these weird paper things called magazines where something you had to buy or subscribe to to view.
Now, barring some kind of active efforts, people see what they want when they want all on the same Internet so advertisers kind of have to pull back to avoid getting attacked for putting the wrong messages out.
Genesis had a few more mature-themed ads at the time. They seemed to be trying to position themselves in a different niche from Nintendo's more family oriented image.
And 80s. The first 8 bit computers and consoles had lots of suggestive ads. They knew their market.