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Apple will reportedly start stuffing ads into the Maps app
(www.engadget.com)
This is a most excellent place for technology news and articles.
I am willing to bet there is still a radio in your vehicle, and very likely a local news station with traffic and weather reports.
If the goal is to avoid ads, a radio station is the absolutely worst option.
At least they are only one-way. They won't be getting any private info or tracking data out of you.