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What a nice blue and black dress.
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this post was submitted on 19 Mar 2026
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the original photo was much more faded than the one posted here, so people's colour perception depended on how yellow/blue they perceived the photo's light to be tinted, and how bright/dark their screens were.
https://upload.wikimedia.org/wikipedia/commons/thumb/a/a3/Wikipe-tan_wearing_The_Dress_reduced.svg/960px-Wikipe-tan_wearing_The_Dress_reduced.svg.png
I've always been able to see both colors of the dress by changing the size of the image, so the phenomenon "made sense" to me, but I legitimately have no idea how that image is supposed to explain it lol. There's two different colored dresses with seemingly random parts highlighted with different colored boxes.. are they supposed to look the same in the highlighted area or something?
The connected boxes show that the same color appears on both sides; however, the colored boxes provide context based on the lighting which is further reenforced by the rest of the dress outside the box.
Technology Connections did a video about brown that has the same color of orange on a background that cycles between white and black and the color of orange seems to shift to brown or orange depending on the background.
Id never seen this image before but it's the clearest and most intuitive illustration of the effect I've seen.
Change the size of the image? Can you elaborate?
I always saw it as black and blue, until I was scrolling Reddit (as was the style back then) and saw a thumbnail for a meme that had the image of the dress in it. I didn't pay attention to the thumbnail before opening it, so I only noticed a vaguely light colored object. But when the image loaded full size, the dress was the distinct black and blue I'd seen before. I backed out and took a second look at the thumbnail, and again it looked white and gold.
Now that I'm thinking about it, it could have been the surrounding colors of the screen that effected how I perceived the dress. After discovering this I recreated the effect by taking a screenshot of the dress while zoomed out really far (to essentially turn it in to a thumbnail on its own), but both that and the Reddit thumbnail had a dark background that may have made the dress seem lighter in comparison.
That seems like a pretty spot on, organic way of figuring out how it works.
The issue I still have is the people who seemingly still only see white and gold or whatever. Is it trolling? Is it being pedantic? Can those people not read captchas? Do they just have trouble? Is it just to make a point? Mental inflexibility? It's a damn mystery.
In every configuration, every lighting condition, every monitor, every color manipulation, I see that picture as white and gold. Not once have I managed to see the blue dress, except in separate pictures of the same dress.
I understand the actual dress is blue and I understand the color theory, but even with the picture very heavily tinted blue my brain still interprets the dress to be in shadow and therefore white.
I've seen the original one back when it was first popular, still couldn't understand the white and gold people
That one is easy, on the left is black and blue and on the right white and gold
That image shows how a white and gold dress could appear to be the same color as a black and blue one by putting a filter of blue over it, but the original has a shop window in the bg that looks yellow/white, so for me it's hard to see it as anything but blue and black (which is the actual dress color).
The original can be interpreted in two ways either as the dress being in too much light, which was the actual case, or as the dress being in the shadow compared to the light background - which explains the blue tint as the effect of the shadow and leads to the gold and white perception.