682

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

you are viewing a single comment's thread
view the rest of the comments
[-] Dindonmasker@sh.itjust.works 18 points 1 month ago

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[-] circuscritic@lemmy.ca 55 points 1 month ago* (last edited 1 month ago)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[-] VibeSurgeon@piefed.social 32 points 1 month ago

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[-] Scrollone@feddit.it 15 points 1 month ago

And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

[-] VibeSurgeon@piefed.social 10 points 1 month ago

This is my understanding as well, yeah.

[-] HyperfocusSurfer@lemmy.dbzer0.com 3 points 1 month ago
[-] VibeSurgeon@piefed.social 2 points 1 month ago

Sure, but that can be said about almost anything.

Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

[-] ragas@lemmy.ml 11 points 1 month ago

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[-] diabetic_porcupine@lemmy.world 4 points 1 month ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

[-] ragas@lemmy.ml 12 points 1 month ago

Exactly. Instead of editing within the video stream you just switch to a second stream.

However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

[-] VibeSurgeon@piefed.social 3 points 1 month ago* (last edited 1 month ago)

That would mean reencodingevery video for every user and would need an insane amount of computing power.

You actually don't have to, on account of how adaptive video streaming works. It's fully possible to serve a few segments of ad content mid-stream.

[-] Ludicrous0251@piefed.zip 9 points 1 month ago

Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

[-] LettyWhiterock@lemmy.world 1 points 1 month ago

Fridges have ads...?

[-] Dindonmasker@sh.itjust.works 1 points 1 month ago

No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i'm wonder what else i could do with it.

[-] Ludicrous0251@piefed.zip 2 points 1 month ago

Just FYI you don't need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)

[-] artyom@piefed.social 5 points 1 month ago

Depends on how they're served but mostly, yes

[-] brandon@piefed.social 14 points 1 month ago

But, topically, will not block YouTube ads

[-] Tangent5280@lemmy.world 4 points 1 month ago

Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.

this post was submitted on 10 Mar 2026
682 points (100.0% liked)

Technology

83726 readers
2052 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS