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Dynamic pricing could be coming to your local supermarket
(www.abc.net.au)
This is a most excellent place for technology news and articles.
I agree that the technology isn't the problem here. It's the corporate mentality of trying to squeeze customers for all they are worth on a personal basis that is the big issue. That and surge pricing should be made illegal. Having to pay more for a thing just because a flock of other people decide to get it at the same time you do is absurd.