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Dynamic pricing could be coming to your local supermarket
(www.abc.net.au)
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this post was submitted on 03 Mar 2026
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`Current-generation digital tags are cloud-connected and equipped with Bluetooth or NFC (short-range wireless technology used for contactless payments) to communicate with phones. A phone loaded with a shopping app can pass information to the tag about the user's identity.
The tag then briefly displays a personalised price when the shopper taps the phone.
Mr Oyefeso said retailers could also pair ESL with facial recognition, so that "prices change depending on who is in the aisle or looking at the shelf". `
Great hey, I think people will continue at woolies. The level of love for monopolies is crazy. But hey house prices are going up.
But wouldn't you be able to see the price change as other people walk by? That doesn't sound like something people would passively just be okay with. And what about when people are next to each other, what price would it display?