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Dynamic pricing could be coming to your local supermarket
(www.abc.net.au)
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this post was submitted on 03 Mar 2026
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It’s going to be hilarious when these get hacked
Reminder that by law, if the price is listed wrong:
What law? In what country?
Australia, the country the article is talking about. That was a quote from the ACCC website.
The closest thing I can think of would be Quebec, they have some fairly strong consumer protections, but i don't know how far they would extend in cases like this
Not a lawyer but couldn't they just refuse to sell it to you? We all know it would be bullshit but couldn't a company say "Oh that minimum wage clerk made a mistake, but don't blame them, just an honest mistake."
Or is the law, if it's on the shelf, it must be honored?
They would have to refuse to sell to anyone. It would likely not be lawful to leave it on the shelf and sell it at the higher price to someone else who might not have noticed the discrepancy, until they fix up the shelf pricing.
Once dynamic pricing is ultimately accepted as the norm, what is the lowest price? Also, if you have the ability to instantly correct pricing “mistakes”, then you never have to stop selling the product. There’s no penalty for gouging people until someone notices, and you can instantly revert to a known tolerable price and start over.
If dynamic pricing is legal, and accepted by the consumer, whether as frequent expected pricing fluctuations, or the worst case scenario of personalised pricing, these protections may well be unenforceable.