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this post was submitted on 27 Feb 2026
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Have you noticed how many YouTube videos are suddenly now including their own ad soundbites? Not even an ad from YouTube, but sponsor messages read by the creator themselves in the video. These are becoming increasingly common.
It’s gotten so popular that even YouTube itself has a built in skip ahead feature for premium subscribers lol
SponsorBlock has been a huge help for me for the past 3+ years. Lets you skip all of these, as well as other things.
How does it detect the right parts of a video to skip, if it’s a soundbite from the video creator themselves? Live monitoring of the video with a detection model?
User submissions. There's a leaderboard and people are crazy fast at submitting them. I've seen 30 minute videos have the sponsor sections blocked out within 10 minutes of being posted
As an example, here are the stats for my sponsor block:
User submitted
I mean this is generally a sign of growth by the content creator, shifting from whatever "personalized" ads the ad network decides to show, to having their own relationships with advertisers and doing their own ads. Honestly its a good thing because it means that the people making the content also have full control over who they sell ad space to and how that ad space is used, and if viable platforms other than Youtube existed, they would be able to to run their videos profitably without excessive user tracking