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mandatory interview to checkout shopping cart
(i.redd.it)
This is a community for designs specifically crafted to make the experience worse for the user. This can be due to greed, apathy, laziness or just downright scumbaggery.
Eh?
Don't Make Me Think / Work
e-commerce principles of least time, action and effort to purchase.
Every click or decision causes conversion attrition. Reducing the number of clicks and decisions noticeably reduces attrition.
I shall be referring to ChatGPT as the DMMT machine
I think it's https://en.wikipedia.org/wiki/Don%27t_Make_Me_Think