I like that the material grind is so cooperative, f.e:

If two players hit the same ore or tree both get 100% of the loot, not last hit takes all, no split 50/50 - a full 100% each.
The more players that are fishing close by the better fishing chances you get.
Rare spawn trees self heal fast enough that you have to have help to cut them down.

I do agree that there has to be more added to the game to keep me interested.