Yeah considering we're seeing the posts they're probably higher in the rankings so they give those people tickets so they can post something good. Hell I bet most didn't watch the thing. Just want a nibble of that baby carrot.

If you got money it's probably not difficult to do.

Can confirm. At my old job around 2010s, there was an objective to make all the C-level folks best selling authors, Ted speakers, thought leaders, etc.

Many of them appeared in Forbes and top 100 lists.

It wasn't expensive at all.