I would like to point out that @ljdawson@lemmy.world has been very forward to the LW team and he has our full support. And while Lemmy itself doesn't have ads and Lemmy World is running on donations and volunteers that doesn't mean that every developer should be forced to do charity-work. This is his full-time job and he provided plenty of choices for those who don't want to pay or who don't want to pay the full price for Ultra. If that's not enough, nobody is forcing you to do anything.