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How do normal people survive?
Simple. They know a fix-it-all tech person that will help them!
I'm not even kidding, that's how communities grew strong all over the world for millennia, and still do, on smaller scales, depending on the place. People create a network of specialists in each domain, and one calls the other when needed. Sometimes they pay for the work, sometimes they exchange favors, sometimes they just help for free. If you go to smaller neighborhoods in developing countries, you will see this in action all the time.
Part of the success of large corporations and the spread of consumerist culture comes from promoting an extremely individualistic lifestyle and destroying people's networks and relationships.