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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers
(www.theverge.com)
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this post was submitted on 03 Aug 2023
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In all seriousness, why the hell would a company already branded the "Home Box Office" run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?
Where did the HBO content go, did they spin off a separate service just for that?
Some of it is there but they’re taking the best of it and leasing it out to others streaming services with ads.