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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers
(www.theverge.com)
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this post was submitted on 03 Aug 2023
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Because they want to bog it down with shitty titles (quantity vs quality) to appear more competitive with more programming and don't want to degrade the HBO brand.
What brand is left after you've renamed the flagship service?
Its not like HBO Premium is some extra tier of service.