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How the web became unreadable
(infosec.pub)
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this post was submitted on 05 Jun 2023
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Technology
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We have made mistakes.
We wanted it all to be free. It was free. I remember the early days of the internet, the webforums, the IRC, it was mostly sites run by enthusiasts. A few companies showing their products to would-be customers. It was awesome and it was all free.
And then it got popular, it got mainstream. Running servers got expensive and the webmasters were looking for funding. And we resisted paywalls. The internet is free, that's how it's supposed to work!
They turned to advertising. That's fair, a few banners, no big deal, we can live with that. It worked for television! And for a while that was OK.
Where did it all go sideways? Well, it was much too much effort to negotiate advertisement deals between websites and advertisers one website at a time, so the advertisement networks were born. Sign up for funding, embed a small script and you're done. Advertisers can book ad space with the network and their banner appears on thousands of websites. Then they figured out they can monitor individual user's interests, and show them more "relevant" ads, and make more money for more effective ad campaigns.
And now we have no privacy online. Which caused regulators like the EU to step in and try to limit user data harvesting. With mixed results as we all know. For one it doesn't seem to get enforced enough so a lot of companies just get away with. But also the consent banners are just clumsy and annoying.
And now we're swamped with ads, and sponsored content written by AI, because capitalism's gonna capitalism and squeeze as much profit as they can, until an equilibrium is reached between maximum revenue and user tolerance for BS. Look up "enshittification"
I wonder how the web would look like if we had not resisted paid content back then. There were attempts to do things differently. flattr was one thing for a while. Patreon, ko-fi and others are awesome for small creators. Gives them independence and freedom to do their thing and not depend on big platforms or corporations. The fediverse and open source are awesome.
There's still a lot of great stuff out there for those of us who know where to look. But large parts of the internet are atrocious.
I use uBlock Origin in Firefox, with all the boxes ticked. It's not only adds it blocks also plentiful of trackers. Just to make my visits on today's web usable. As a result, my laptops / smartphone resources are saved up, more battery time or cooler device as example.
Personally I like ads, totally ok for it - if informative, sharing some kind of relevant value with greater good. Companies should let the product or service itself advertise, not throw these on people constantly.
This is why I whitelist duckduckgo in firefox in my ublock extension. I will gladly look at the relevant ads at the top of the list, knowing they are just that. I glance at them, most of the time it's a sales pitch, I go "not interested" and just move down the page to the results. 100% fine with that.
Personally I'm starting to try just paying for search with neeva and kagi. Not sure it's worth what kagi wants, but neeva is inside my yearly threshold.
I don't know if it's the theme I use on DDG or what, but I've seen ads barely marked as such in the search results.
I'm all for non-intrusive (video/sound) ads, but I think not making text ads obvious is not good behavior. Especially if they call themselves an alternative to the ad-addicted search engines.
I'm working on a home project, so when I search on ddg for "how to build raised garden boxes" I get some "shopping" links with the word "ads" right next to it clearly visible, which I instantly skip over, then two text results labeled clearly as "ads" then the actual results. One text result is a sales pitch for a premade garden box and the other is a link to a video instruction (which I'm assuming will also have a sales pitch) so I can easily skip over those two links and now I'm at the results. No video or sound at all and it's all labeled as such for me. I'm using a default "dark" theme under the appearance settings.
What I'm saying is that the ad looks like a search result. A little "ad" next to it doesn't make it stand out for me. In some themes, that has the same color as the link title. I've clicked on them more than once thinking it's an actual result (my eyesight is not the best, I know).
The ad block should have a distinct color scheme based on the overall theme chosen. Otherwise, I consider it dishonest.
Oh, will whitelist that site also!