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language rule (lemmy.world)
submitted 1 day ago by qaz@lemmy.world to c/196@lemmy.world
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[-] abbiistabbii 52 points 1 day ago

This is because there are two types of Social Media: Advertiser focused and personal data focused.

Advertiser focused ones don't want you to swear or use words like Rape, Kill, or Porn because Advertisers are skittish little pissbabies who don't want any type of controversy and just want silly memes and stupid dancing so you can see ads from influencers and/or themselves, they make money through ads. Stray too far dances and memes and slop onto actual tailored and interesting content, then they'll drag you back to the uncontroversial content (has happened to me a couple of times).

Data focused ones make their money from the data you give them. From what you like, what you say, what you do. They'll sell that data to advertisers so they can either sell you shit or decide if you can have the insurance you need to buy insulin that month. They want you on there as long as possible and the best way they can do that is to make you angry, scared, and hateful. They will look at your mental state and serve you ads that take advantage of that. The angrier and more furious you are, the longer you stay on there. That's where the slur people come from. That's also where things like pogroms and riots come from. These companies want riots, murders, and far right shit to happen because it actually makes money for them, so they serve you that with their algorithm. Sometimes they'll serve you ads to sway your opinion to whoever pays them money, like what they did with Trump and Brexit.

If you're curious...

Ad Focused

  • Tiktok
  • Youtube
  • Instagram

Data focused

  • Facebook
  • Twitter/X
  • Threads
[-] Meron35@lemmy.world 19 points 1 day ago

This separation is inaccurate, because the surveillance capitalism imperatives of big tech requires them to be both.

Social media needs ragebait influencers to attract people in the first place to harvest their data, and simultaneously requires projecting an image of being uncontroversial for advertisers. This dichotomy can be seen with Tiktok, which is infamous for pushing people further down polarising echo chambers, yet is unironically one of the fastest growing e commerce sites.

Simply being or or the other is a failing strategy. Purely uncontroversial platforms are too boring. Purely controversial platforms are too toxic. We can see the shittification of Reddit in its pursuit of becoming financially viable as an IRL example of this.

Any differences between the big tech platforms are at best surface level. Meta is genius in how they managed to give the illusion of Facebook and Instagram being separate, despite them explicitly sharing data as part of a vertically integrated surveillance capitalist enterprise.

Read Shoshana Zuboff

[-] ayyy@sh.itjust.works 1 points 17 hours ago

This is just flat out wrong. For example meta properties do not sell to other competitors, they use the data to show their own ads to you. Same for Google properties.

[-] abbiistabbii 1 points 17 hours ago
[-] ayyy@sh.itjust.works 2 points 17 hours ago

I work in this industry. The people who make the software told me. Their privacy policy told me. The CEO while testifying to congress told me. A basic understanding of market dynamics told me. Endless coverage in the news told me.

[-] ozymandias@lemmy.dbzer0.com 4 points 1 day ago

by slurs, i believe op was referring to n***a being used so casually.

also you’re wrong on what’s being censored on what platform….

this post was submitted on 08 Sep 2025
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