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It's happening! The Canadian Costco cult is showing fractures!
(media.piefed.ca)
See the thread on the cult page itself: Costco Canada.
https://www.reddit.com/r/CostcoCanada/comments/1nb7aj1/are_you_still_buying_canadian_at_costco/
People are dropping their Costco memberships, and slowly weaning their shopping habits away from the American Bank owned: Costco. This is still the minority viewpoint as seen in the comments. But our education campaigns are slowly shifting the tides!
Remember, Costco is an American cult.
The same herd mentality that brought sheep into Costco's doors will bring them out, and onto a Canadian run option.
Costco has no direct Canadian wholesale competitor, yet.
But I have a sense that's going to change very soon. Costco is absolutely ripe for Canadian disruption. Go Leafs!
This is actually the opposite of what's the case.
Costco shareholders overwhelmingly voted against a review of DEI programs for "risks" that could have led to them being shut down. 98% of shareholders voted against a review.
Most investors still recognize that DEI initiatives are profitable overall, not just for optics for what is still a large portion of their customer base (especially considering the short attention spans of conservatives annoyed at DEI initiatives), but because it broadly tends to increase worker performance overall.