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this post was submitted on 05 Sep 2025
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I think you've hit it on the nose right here. Especially since this declining viewership problem has been hitting channels across all of YouTube and it has only been since they started their crusade against ad blockers.
It is part of that, but youtube is consumed more on tvs than other devices now worldwide. Now that means that the people who now watch YT are less likely to watch LTT because that is not their focus. I mean shorts are a huge part of YT yet most people seem to dislike them.
Where do you get this from?
I have seen multiple reports about it!
One quick search revealed this forbes report earlier this year
https://www.forbes.com/sites/bradadgate/2025/02/12/launched-20-years-ago-more-people-are-now-watching-youtube-on-tv/