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Filed just yesterday, September 2nd 2025.
STEAM FRAME™ trademark registration is intended to cover the categories of computer hardware; computer networking hardware; computer peripherals; computer hardware and computer software for the reproduction, processing, and streaming of audio, video, data, text, and multimedia content.
https://uspto.report/TM/99370857
STEAM FRAME™ trademark registration is intended to cover the categories of computer game consoles for recreational game playing; video game consoles; video game accessories, namely, controllers for video games.
Yes, it's possible to screw it up, but most people seem to be really nervous about screwing it up and don't screw it up. There are plenty of tutorials and whatnot on PC building that you can follow, and they'll tell you when you need to be careful (mostly just the CPU and PCIe cards like GPUs).
The average person will be fine if they do some amount of basic research. A modern PC only has like 6 parts anyway (motherboard, RAM, CPU, GPU, storage, and PSU), so there are only so many ways to get the wrong parts or something (mostly just mobo/CPU/RAM combo, which you can usually buy in a bundle). You don't have to know what everything does, you just need to be able to follow detailed instructions, which the motherboard will provide.