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Big Surprise—Nobody Wants 8K TVs
(www.howtogeek.com)
This is a most excellent place for technology news and articles.
Another possibility for why consumers don't seem to care about 8k is the common practice by content owners and streaming services charging more for access to 4k over 1080p.
Normalizing that practice invites the consumer to more closely scrutinize the probable cost of something better than 4k compared to the probable return.