The problem is that the sports industry has been propped up for decades with cable, where every subscriber paid fees for sports whether they cared about it or not. If they charged a reasonable price to just the people who care, it'd be a devastating loss. And cable was structured the way it was because that's what made the most money, and though cable's slowly being replaced by streaming, don't be shocked when the streaming landscape starts to take on a similar shape. There's already lots of bundling going on, remember when streaming meant that you could save a ton of money by just paying for what you wanted? They're going to do whatever they can to keep the revenue from falling.