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Filed just yesterday, September 2nd 2025.
STEAM FRAME™ trademark registration is intended to cover the categories of computer hardware; computer networking hardware; computer peripherals; computer hardware and computer software for the reproduction, processing, and streaming of audio, video, data, text, and multimedia content.
https://uspto.report/TM/99370857
STEAM FRAME™ trademark registration is intended to cover the categories of computer game consoles for recreational game playing; video game consoles; video game accessories, namely, controllers for video games.
Steam machines was a better name to be honest. I'm sad that effort withered and died.
GabeCube was good enough for me.
I sorta dig Frame™
I'd say more effort went into the software which sets us up for where we are now where a great deal of PC games is already compatible making this a must buy for playing the massive libraries that everyone has been amassing since 2003. If it can boot Plasma Bigscreen or if Steam Big Picture gets more entertainment apps like Netflix, it will be a home entertainment juggernaut.
Maybe they will use the stream machines name as an umbrella term for all their “consoles”. I like that name too.