The article does bring some valid points, the tools are not robust enough to foster communication between parents and children but if you think about it, its not in the companies best interest to make better tools for this since children, with their huge free time, are ideal consumers of their products.

A point not mentioned in the article is the fact that the vast majority of games for children contain gambling like mechanics while the game itself is marked appropriate for 3 year olds. This is utter bullshit and invalidates the age restriction setting in the App store. I do know that this is not entirely the companies faults but its worth mentioning.