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YouTube rolls out Hype, which lets users boost creators with under 500K subscribers via a hype button that gives videos points, in the US and 38 other countries
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A quick recap of how it works: Viewers have the opportunity to hype up to three videos per week for a creator with under 500,000 subscribers. When a video is hyped, it receives points, giving it a chance to end up on a new ranked leaderboard that you can find in the Explore menu. To level the playing field, hype gives smaller creators a bigger boost. The fewer the subscribers, the bigger the bonus, giving the most authentic emerging creators a better opportunity to get noticed.
Source: YouTube Official Blog.
That's the problem, though.
In an ethical tech world, the data used would be used to benefit the user. However, in our current state of tech, we all know that our data will be abused and weaponized against us.
Feeding our viewing addiction, selling us highly targeted products (that we don't need), and manipulating our feed to influence our behaviour is what data collection and behaviour tracking is all about.