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YouTube rolls out Hype, which lets users boost creators with under 500K subscribers via a hype button that gives videos points, in the US and 38 other countries
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A quick recap of how it works: Viewers have the opportunity to hype up to three videos per week for a creator with under 500,000 subscribers. When a video is hyped, it receives points, giving it a chance to end up on a new ranked leaderboard that you can find in the Explore menu. To level the playing field, hype gives smaller creators a bigger boost. The fewer the subscribers, the bigger the bonus, giving the most authentic emerging creators a better opportunity to get noticed.
Source: YouTube Official Blog.
It sounds like a good idea. And it might be.
But it's just a double-like.
The reason it became the norm for youtubers to verbally say "like, subscribe, and hit that notification bell" is because they already do what this claims it will do.
Now it'll just be "like, subscribe, hit that bell, and SMASH THE HYPE BUTTON if you liked this video".