Agreed, MS and Google are pretty much on the same plane with regards to company ethics.

Makes sense that it becomes a serious trade-off with usability the more a company tries to DIY. The risk aspect is certainly hard to get around. Seems that a solution to this problem would have to be long-term. Any company that has competed with AWS in the past, afaik, has been purchased and absorbed. It would likely require the creation of a nonprofit with a guiding directive to prioritize keeping the organization independent and never being sold. But I've seen that sort of thing fall apart and go off-mission in other industries too.

Considering the above, the only other thing I can think of is a regulating body declaring AWS as a monopoly and forcing them to split. The chances of that happening in the current administration are probably near zero.

Shit sucks, though I appreciate your response.