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I bought a £16 smartwatch just because it used USB-C
(shkspr.mobi)
This is a most excellent place for technology news and articles.
Their website has a question at the bottom "Are you still interested in Pebble?" And if you click yes, it'll show you their new models, but there's also a button for No, which takes you to Google's latest smart watch. The "we're not a big tech msgacorp" vibes are strong with this one.
I mean this project was made by Google engineers (some of whom are ex Pebble engineers) so it's not exactly a unbiased decision to link to Google smart watches