Build division around those who can work. Deeb, Shida, Riho, Emi Sakura, Athena Kris Statlander, should be a focal point of your efforts. Willow Nightingale, Tay Conti, Skye Blue, Red Velvelt should be exciting new prospects. Do not push green talent or those who can't work a decent match into the main event scene.

Book around their strengths not weaknesses. Like have Shida doing more video packages. Don't book promo battle between Serena Deeb and Thunder Rosa. Book a promo battle between Ruby and Britt.

Force yourself to book more meaningful storylines and matches into your shows. One match per show, during an ad break which frequently turns into squash conditions your audience not to care.

Be as aggressive in pursuing free agents as you are with men. The fact that TK didn't sign Candice LeRae, Dakota Kai, Mia Yim, Mickie James, Masha Slamovich, Sasha Banks yet is signing any wrestling body with a modicum of promise across three countries tells you a lot.

If men have it, women should also have it. Blood and Guts for men, Blood and Guts for Women, Minoru Suzuki frequents AEW on his US tours, Rina Yamashita should do that as well., etc.

Police your wrestlers for any sexism. "Control your woman" and "You can take all of us?" should be simply banned if there is no kayfabe retaliations to those words.

Women should be able to freely mixed with male wrestlers but not as eye candy. I mean they can be, but it says something, that Tay became simply an eye toy with Sammy when she was one of the most exciting workers in the division before.