I noticed that too. I suspect that Jacob has a specific plan to launch something that will involve the others - and this ends up being a way that DropOut can partner without DropOut outright owning the result.

I recall a brief moment where Jacob accidentally mentions working together on something with some of the others present, and then realizes that it's probably too early to mention whatever it is "on air".

That said, I wish DropOut would borrow more from how Maximum Fun is structured, leaving ownership among the creatives.