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this post was submitted on 30 Jul 2025
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Marvel Studios
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The problem is that when the audience is bored of the shovel-wear you been making for the past few years you cannot rely on that to motivate people to go to the cinema if the cast isn't well know and an attraction in themselves. Its why they paid buckets of money to get Downey and the like back after their previous attempt to reboot the cast failed.
Disney need their big tent pole films to make over a billion, otherwise they wont waste a prime cinema release spot on a film making less than that as they have other franchises they can spend the money on for that spot. Last thing you want is your big four quadrant film competing against another film you made in the same release window.
I get dropping the budget for these films reduces the expectation of how much money they need to make, but thats irrelevant when you have other products you can sell for the limited consumer dollar that month for more money overall because its more popular.