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Who Wants to Be...? - Game Changer S7E09
(www.dropout.tv)
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this post was submitted on 29 Jul 2025
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The baffling thing to me is that it was LinkedIn. Like, I'm sure Sam went with whoever was offering the most, but LinkedIn thinks the Dropout audience is a good target demographic for them? That at least feels unlikely, though perhaps the price tag was simply very small compared to what they normally work with. (Or maybe there's one or two people at LinkedIn who are into Dropout and managed to pitch it lol.)
Then again, I'm probably way out of the loop out that site. Or on how advertising works effectively.
It's interesting to me that LinkedIn is willing to pay $100,000.00 to advertise on DropOut right around when they made the news with a shitty anti-trans policy change.
With TV filming timing - it raises the question if LinkedIn knew the change would generate bad press, and actually cared?
Or more likely they just recognize that early adopters and influencers are tired of the big streaming services?
Or $100.000.00 is so little money - to LinkedIn - that LinkedIn doesn't care how they spend it...