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Hasbro CEO Teases K-Pop MTG Release to Entice Women to Play
(mtgrocks.com)
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It's interesting to see because while the success is undeniable, it remains to be seen as to wether it is sustainable long term. Fortnite hasn't been as profitable as Epic would have liked because of the increasingly higher licensing fees they have to pay, and they can't escape it since Fortnite itself isn't really an IP that can sell anything. I expect Magic to go the same way.
Imagine if they had actually invested in their IP in the same way Warhammer has, they might be the ones licensing it.