207
AMC now warns moviegoers to expect ‘25-30 minutes’ of ads and trailers
(www.theverge.com)
A place to share business news and insights.
Soon they'll add an "intermission" to make sure you can't miss all the ads.
When I was a teenager we would regularly go to a smaller local movie theater instead of the more fancy large chains. The vibe was better, but they also had an intermission during the movies and I loved that. During the intermission you could stretch your legs, use the bathroom and get some fresh drinks and snacks. The theater was also really good at scheduling so only one movie had an intermission at one time, so it was pretty quiet at the bathrooms and bar. The intermission was only for 10-15 mins or so. Of course prices back then were normal, so I didn't mind buying more. There also weren't any ads, they just played some music and had an intermission screen up with a countdown.