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this post was submitted on 21 Jun 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Boomers and Gen X often handed tech problems to their kids, assuming young people just get it. That mindset stuck—tech as an innate skill, not something learned.
Millennials did learn, but by messing around—customizing MySpace, bypassing school filters, using forums. We had to figure it out. Now, everything's simplified and locked down. Because we're the ones making a lot of the tech and we've figured it out for them. You don’t need to understand the tech we make to use it.
The problem? Older generations think kids will “just get it,” like we did. But no one’s teaching them. We’re giving them phones and tablets, not skills or understanding. We assume either they just get it, or that they're tinkering around like "we" did.
I've found that with my "pre gen x" (born in the 60s, does that make her a boomer?) mother, she seems to have really bought in to all the old "computers make everything easy!" marketing, so when whatever she wants to do isn't she just kind of gives up. Also ties into her not understanding the value of my career (sysadmin).
To her, computers aren't complex tools that may take some skills and training to utilize properly, they're "press the button to make it do exactly what I want" and when that doesn't work she gets very frustrated.
That, plus she has had just enough exposure to computers in the 90s that she still on some level sees them as very easy to irreperably break expensive luxury items, so when she is rarely willing to work for it then she's afraid to poke around in menus because she thinks she could break it permanently.
And to be fair, if you don't set up your laptop using "cattle, not pets" strategies, it can be easy to get four levels deep in a menu and tweak some shit that fucks up an entire program. Then your option is to remember what you did to revert it, or just blow the damn thing out and reinstall (if it actually clears settings on uninstall, not a given).
that's the problem but the blame can also be squarely placed on us Millennials. Like you said when we were younger and older people had tech issues they'd hand it to us assuming we "get it" but we didn't. we had to learn it by teaching ourselves. We taught ourselves how to write html, css, etc via Geocities and Myspace. We taught ourselves how to build computers or learned via tv shows like The Screensavers or Call for Help or just by reading PC magazines. AND THEN we decided since we taught ourselves all these solutions and what have you that we'd make it easier for future generations. We developed apps and tools that "just work" no tinkering needed, no customization needed, those are predefined settings. And we're not teaching kids, we're providing them with OUR solutions. Like you said we assume they "just get it" because we had to just get it. We didn't have a choice. If we wanted a custom internet or tech experience we had to do it ourselves.
Today those options are provided because we provided it for them. They don't need to be as tech literate as we had to be because we made things easier for them.