It's almost as bad as "tweeps" for Twitter employees.

if my boss called me a cute pet name, I'd fucking quit on the spot

bosses who like to act overly familiar and pretend that we are not in a contract where I am only doing labor for them to get paid are scary tbh; the "we're one big family" act always has an implied "and I can disown you for literally any reason, especially if it's convenient for me"