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Google confirms more ads on your paid YouTube Premium Lite soon
(www.neowin.net)
This is a most excellent place for technology news and articles.
I feel like youtube is losing sight of why users are paying for the service then.
To me, personally, youtube is useful enough that I will keep paying to remove ads entirely (in combination with ublock). That being said, there will come a time when the value proposition is no longer balanced. Then I will stop paying, and probably stop using it as well.
But as always with Google, I question whether their motive is to kill another service. They're very competent at that specific thing.