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FTC readies lawsuit that could break up Amazon
(www.politico.com)
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Relevant part of the article - they're not going near AWS or the entertainment/filming side of things, just the retail side it looks like.
Even if Amazon loses every part of a lawsuit like this it won't materially affect their bottom line, so the headline seems like clickbait to me.
This is anecdotal, but amazon is rarely the cheapest place to shop nowadays, even with prime shipping
It tends to be the same as anywhere else. The only reason to use it is the flexibility they offer with delivery dates with Prime.
No questions asked returns are probably the single largest reason to still bother with Amazon.
Which they're getting rid of lol