(Assuming US-specific) For sure, a quarter of Americans are simply too brainwashed to be of any help. Fortunately, many of those aren’t raising children anymore, but also there’s good evidence for a sizable chunk of quieter voters closer to the middle, a mixed bag of reluctant, not-fully-radicalized “fiscal conservatives” and “family-values liberals” that I’ve been waiting to hear more about in the news.

I think it’s possible the anti-woke messaging might not fully stick to them as easily, especially given a strong call to action that champions core values — integrity, responsibility, honor, strength of character, kindness, courage, and so forth — that Trumpism lacks entirely. As to why, I suspect we will witness a backlash from this middle group especially in the wake of Trumpism, or maybe sooner if they have some backbone left. If so, it could be an opportune time to lead with that sort of messaging.