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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] Showroom7561@lemmy.ca 14 points 2 days ago

“Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, according to the publication.

This is so hilarious when you think about it.

Are their movies and shows so bad that people are watching ads with as much attention?

Or do they mean "pay as much attention" by ignoring the content altogether as they only run Netflix as background noise while they do something else?

😂

[-] JcbAzPx@lemmy.world 3 points 2 days ago

They very literally create shows and movies to be background noise and still be an understandable story. That's why a lot of their originals are so bad if you sit down to watch them normally.

this post was submitted on 15 May 2025
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